Evaluation of a brand from the consumer’s perspective and its relationship with business sustainability. Revista "Boletín el Conuco", [S. l.], v. 3, n. 1, p. 1–8, 2021. DOI: 10.22579/2619614X.529. Disponível em: https://ojsunillanos.dev5.metabiblioteca.com.co/index.php/conuco/article/view/529. Acesso em: 7 mar. 2026.