Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study. Rev. Geon [Internet]. 2020 Jan. 20 [cited 2026 Mar. 7];7(1):112-28. Available from: https://ojsunillanos.dev5.metabiblioteca.com.co/index.php/geon/article/view/186