Creativity and entrepreneurship as the foundation of the orange economy in the curricular analysis of the Architecture program of the Universidad La Gran Colombia

Abstract

Problematic: Taking into account how incontrovertible it is to place education and the orange economy as complementary sectors, with Law 30 or Higher Education Law, some components as research and extension allow to increase competitiveness in aid of scientific and research production in higher education institutions. Goals: This research analyzes the approach that exists between creativity and entrepreneurship as the basis and concept of the orange economy compared to the current training curriculum offered by the Architecture program at Universidad La Gran Colombia. Materials and methods: The analysis constitutes a case study, qualitative and descriptive in scope, through a bibliographic search of different databases and repositories in different documentary media. Results: Since education is an "orange activity", it should have a larger budget, not as a social expense, but as a social investment, for economic growth. Discussion: This is why the need arises to adjust the national budget and public policies to strengthen this sector and achieve its growth, through its multiple dimensions and through the offer of cultural products and services by the orange economy. Conclusions: In the development of the economy, clear and precise objectives must be established, aligned with the objectives of sustainable development and creative industries, based on the strengthening of the orange economy, taking into account the existing articulation between public policies, supply education and the labor market. Original contribution: the inclusion of creativity and entrepreneurship as structuring and conceptual axes are necessary within the institutional development plan and allow the integration of the public, private and academic sectors into the current training curriculum of the Architecture program at Universidad La Gran Colombia.