The integration of online marketing with optimization and community manager for SMEs at the international level for 2016

Authors

  • Àngela Rocio Urrea Ortiz Universidad de los Llanos

DOI:

https://doi.org/10.22579/23463910.57

Keywords:

Content, marketing, writing, business online

Abstract

This article will show the emergence of a new community manager profession and the importance of online marketing in Europe and Latin America because the contents are the pillars of marketing and when carrying out the marketing strategy poses a structure and an organization that  will be oriented to the loyalty and conversion.

Today it is still a research tool, healing and quality content. The international companies seeking to writing articles is optimization and is close to the reader and how important it is to create a marketing strategy or marketing visual content visual content, to transform the brand in action images that give a new dimension to the company.

The contents with marketing generates excitement to the reader and to perform in a very visual way ideas and knowledge that the user receives is transmitted and adds value. This content marketing strategy is not conceived in isolation but is included within a larger plan in which all actions to be taken in the various fields, from social networks to parts of SEO is embodied; SEM among others.

References

Pérez, E. (2010). Davinia Suárez: “El community manager representa los ojos y los oídos de la empresa en internet, [en línea]. España: Diario Canarias 7. Recuperado en noviembre de 2010 http://www.canarias7.es/articulo.cfm?id=183350

Ponte, D. (2010). Community manager, ¿una profesión con fecha de caducidad?, [en línea]. España: Blog Marketing Comunidad. Recuperado en noviembre de 2010 de http://www.marketingcomunidad.com/community-manager-%C2%BFuna-profesion-confecha-de-caducidad.html

Redacción El Espectador (2010). Los gerentes de las redes sociales, [en línea]. Colombia: Diario El Espectador. Recuperado en noviembre de 2010 de http://www.elespectador.com/articulo-232527-los-gerentes-de-redes-sociales

Juan Merodio (2015). Marketing de Contenidos: Crea Contenido Alrededor de tu Marca que te Ayude a Vender de http://www.juanmerodio.com/2013/marketing-de-contenidos-crea-contenido-alrededor-de-tu-marca-que-te-ayude-a-vender/

Redacción Agencia de Marketing Kanlli (2015). La integración del marketing de contenidos y el SEO de http://www.kanlli.com/seo/la-integracion-del-marketing-de-contenidos-y-el-seo-un-must-para-2016/

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Published

2016-07-01

How to Cite

The integration of online marketing with optimization and community manager for SMEs at the international level for 2016. (2016). GEON Journal (Management, Organizations and Business), 3(2), 21-24. https://doi.org/10.22579/23463910.57

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