Empirical and emerging management of the internal sales space of neighborhood stores in Bogotá - Luis Marquez
DOI:
https://doi.org/10.22579/23463910.89Keywords:
Stores neighborhood, empirical and emergent merchandisingAbstract
This article sought to conceptualize from the complex thought with comments and dialogues how the internal space exhibition and sales of a
group of neighborhood shops of the town of Barrios Unidos in Bogota is handled. He left the knowledge and experience of the author and
individual dialogue with a group of shopkeepers in the same town. Through its own language and their interactions, to understand how they handle
the object described, creating a new look at the issue. For this qualitative research methods and data collection, and the observation and depth
interviews where several perceptions emerged, for understanding how the shopkeepers have handled the display and the internal spaces of
store sales were used
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