Vol. 2 No. 2 (2015): Geon Journal Vol. 2 No 2 July December 2015
In this section you will find how the marketing plan of companies influences the purchase decision and how endomarketing within organizations influences sales. Within the consumer profile we will find articles where the social and cultural factors are described through the multisensory experience in food consumption, also in the empirical and emerging management within the neighborhood stores in Bogotá of how is the management of language and interaction for being able to understand the consumer, also from the reaction of consumers in the polygraph before a commercial in order to see their sensory responses.
Published:
2015-07-21
