Marketing and social and business responsibility, developed with residents of the village of Candelaria, municipality of Ráquira Boyacá - Ángel Ávila
DOI:
https://doi.org/10.22579/23463910.109Keywords:
Marketing strategies, Sustainable Development, Micro entrepreneurs, TrainingsAbstract
In the framework of the implementation of social marketing as a tool to influence the voluntary behavior of target audiences in order to improve their personal welfare and community , the research process conducted by the (as) students documented seed marketing " marketers in Action" where a diagnosis , implementation of training and creating a marketing plan for the development of a sustainable viable project with groups of entrepreneurs and traders verada Candelaria Township Ráquira , Boyacá Department developed.
References
Alan R. Andreasen (2002) “Marketing Social en el Cambio Social del mercado”. Diario de Políticas Públicas y Marketing: Primavera 2002, Vol. 21, No. 1, pp. 3-13.
Municipio de Ráquira (2012) “Plan de Desarrollo: Porque Ráquira Somos Todos 20122015”.
Kotler & Armstrong (2008) “Fundamentos de Marketing”. 8va ed. México. Pearson Educación.
Kotler & Keller (2012)” Dirección de Marketing”, 14e.Mexico. Pearson Educación. Chong.J (2007). “Promoción de ventas”. Buenos Aires. Granica S.A
“Marco conceptual de la regulación de la economía solidaria”. Ley 454.Articulo 2 (1998)
“Ley del medio ambiente.99.Titulo 2 Art 33” (1993)
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